Every year, AbelsonTaylor hosts a week-long event to educate the community in social media as a platform for creative advertising. “Connect The Dots” was meant to inform and inspire advertising pros to make the link between AT’s creative process and social media as a channel to connect. Interpreting this metaphor as a halftone texture and typographic logomark, these video, print, and social materials engaged the prospective audience with 2018’s theme.