To promote their Facebook page, Chiesi’s cystic fibrosis franchise created a social campaign to simultaneously spread awareness about the disease. A low-cost poster and included stickers were sent to CF centers around the country with instructions for patients and loved ones to add their name, pose in front of the image, and then share their shot with the hashtag #StrongAgainstCF. The images, along with stories of the participants battles, went viral and doubled the Facebook page likes in one month.

Nomination:
Manny Awards: Best Point-of-Care Campaign