This app was designed for sales reps to detail to doctors the life of someone diagnosed with HIV. It walks through the journey the patient faces from diagnoses to treatment and coping so that the doctors can better understand how to diagnose their patients and why Kaletra may be the best option. Each life event is sprinkled with touchpoints to delve in further to the journey. The tone changes as the patients are able to manage and live with their disease.

Awards:
Medical Marketing and Media (MM&M) Awards: Best App for HCPs

Clio Healthcare: Digital, Bronze

The Rx Club: Award of Excellence

DTC Perspectives: Best Digital